If your focus is on increasing your company’s social web presence consider using a Business Facebook Fan Page as one of your options.

With a business page you can connect with prospects, customers and your fan base on one of the largest social networking site and receive highly targeted results for your business. A fan page is an excellent way to socially connect,  increase visibility and grow your social web presence.

Unlike Facebook groups which have a followers limit of 5,000 with a Professional Facebook Fan Page there’s no cap on how many fans you can have the fan base is unlimited.  A business fan page allows your company or brand to easily reach out and communicate, interact and engage with fans.  Any updates  you post to your wall which may include links, video, photos or blog post will become viral once posted and appear in your fans Facebook news feed, which are visible to your fans friends as well.  Any feedback, whether someone comments or likes an update will appear on your pages wall beneath that post.

Your fans also have the option to subscribe to your page’s RSS feed to receive updates through a feed reader similar to Google reader keeping them updated about what’s happening without visiting your page. A quick and easy way to subscribe by RSS is to visit the fan page and click on the RSS icon located in your browsers URL box, you are given several options to choose from.

You have complete control over  your fan page.  You can create a custom design so it has the look and feel of a mini website. By adding a custom banner (200px X 600px)  for your wall. Custom tabs i.e. Welcome, About Us, Contact whatever information you want to share the sky’s the limit.  If you have 25 fans you have the option to create a shorter URL for your page known as a Vanity URL. Check availability by visiting www.facebook.com/username and click on set a user name for your page. If you haven’t reached 25 fans create a memorable web address by adding this application to your page.

Virtually enhance your fan page by adding applications to pull in your  blog RSS feed and Twitter updates.  And of course let’s not forget Fan Pages are public which mean they are  search engine friendly and can be indexed by the major search engines like Google & Yahoo and appear in search engine results pages.

Once your page is up and running getting fans take time, so promote your page on a regular basis by adding relevant updates to keep you fans coming back and also commenting on any feedback from your fans.  If you own a website add a fan box to the side bar. You can also add your fan page URL to your business card, just another great way to get the word out.

With all the affordable benefits of a Facebook Fan Page  every small business owner should take advantage and have a Facebook Fan Page professionally designed to help boost their social web presence.

Feel free to leave comment and if you have a moment stop by Virtually Dynamic’s Facebook Fan Page to become a Fan.

Social Media Solutions for the Dynamic Entrepreneur

Solo entrepreneurs (Internet Marketers, Coaches, Speakers, Authors, Personal Trainers), small business owners and non-profit organizations, you can benefit greatly by utilizing the professional skills of a Social Media Marketing Specialist.

A Social Media Virtual Assistant can help you create,  promote and keep your web presence updated using a variety of tools and resources.

Helping you to effectively utilize what the social web has to offer gaining a 24/7 online exposure so you standout from the crowd and connect with your target audience at the right time and place when they are ready to do business.

• Help you brainstorm, map out and setup a strategic Social Media Marketing Plan for long term success.
• Monitor, manage, review and revise your social web presence as needed
• Social Media Networking Profile Creation and Management – help you build a positive “top of mind awareness” so your existing customers and prospects can connect with you through a variety of Social Networking and Media Channels: LinkedIn, Facebook, Twitter, Flickr, YouTube, Squidoo Lens and a variety of others while at the same time helping you create positive buzz for your online reputation.
• Online Reputation Management Support – keeping track of what’s being said online about you and your business.
• Help you stay on top of your existing Online Marketing Campaigns via Internet Marketing and Social Media using a variety of online tools and resources that will keep your online visibility stay fresh and updated.
• WordPress Blog Development and Promotion
• Landing Page Design & Optimization (which includes Sales Page & Thank You Page)  for targeted traffic with integration of shopping cart and auto responder
• Google Analytics Setup with proper installation of  java script code
• Google Analytics Customized Detailed Reports Summary
• E-Commerce shopping cart set up and management
• Email Marketing Campaigns
• Affiliate Marketing Programs
• Internet Research and more

A Social Media Virtual Assistant can save you time, money, help you to stay connected online.

I started using HootSuite to manage my Twitter profiles. If you have multiple profiles and have been looking for a tool to manage them HootSuite may be the answer.

What is HootSuite?

HootSuite is an ultimate free web based Twitter tool, Shorty Award Winner and Finalist best producers of short content, that’s very easy to use. To get started visit their website to register, enter your twitter user name and password.

With HootSuite you’re able to:

• Manage multiple Twitter profiles
• Add and manage users
• Schedule your tweets to send later
• Setup RSS/Atom feed, send your blog posts updates to Twitter through HootSuite
• Track your tweets clicks in real time right from the dashboard, by day – week – month – year
• Ping.fm integration capabilities
• Did I mention it’s free

I love the clean and organized layout of the menu bar, everything is right there in front of you, an easy to use interface.

Easy to click and tweet with Hootlet

You can even get the HootSuite “Hootlet” to add to your web browsers toolbar, just drag the Hootlet image into your browsers bookmark toolbar.

When you click on Hootlet whatever you have open in your browser window Hootlet will add to the tweet box and automatically shrink the URl with the ow.ly URL shortener.

How neat is that, no more copy and paste. If you want an easy way to mange your multiple profiles and save time give HootSuite @hootsuite a try, hey it’s free.

Leave a comment. What tools are you using to manage your Twitter profile(s)?

Social Media, “Web 2.0″ is here to stay, It’s a Powerful Tool

Social Media is a term used for online interactive communication and participation in which you can connect with anyone located anywhere in the world, (friends, family, colleagues, like-minded people, etc.).

You can engage, share information, and network through blogs, podcast, video, photo’s etc., and others can interact: read your blog and leave comments, digg it, rate it, share it, add you as a friend on Facebook, become a fan of your Facebook Page, join your networking group on Linkedin, follow you on Twitter, the possibilities are endless.

You have control over the social media sites you participate in but you don’t control the people you connect with on these social sites and that’s the beauty of it.

And of course more social sites are launching on the social web almost every week. Professionals today have a plethora of Social Media Channels to choose from and when done right can create positive buzz for their business.

A short list of the most popular social sites

• Facebook – Social Networking
• Linkedin – Popular Business Social Networking
• Twitter – Real-Time Microblogging
• MySpace – Social Networking
• Ning- Create your own Social Networking sites
• Biznik – Business Networking Site
• YouTube- Video sharing
• Flickr – Photo sharing

A few reasons for joining Social Media Sites

• Introduce, promote a product or service
• Build brand awareness
• Build or repair your online reputation
• Gain credibility
• Boost online visibility
• Connect with others based on mutual interest
• Build online communities with like minded people
• Start a group for a cause
• Raise funds for a cause

Ask yourself a few questions before you get started

1. Do you have an understanding of what the Social Media is about?
2. Do you know what your reasons are for wanting to join the Social Web?
3. Have you developed some kind of social media strategy for your business?
4. What desired results do you want to accomplish, ROI?
5. What tools (free or paid) will you use to measure your social media campaigns?
6. Can you do all the work or will you need to outsource certain projects to stay current?

Once you get started be patient, so you don’t become overwhelmed and frustrated and remember it takes time to establish relationships on the Social Web. Be sure you have a plan, the time and energy to invest in your Social Media Campaigns so you’re in for the long haul.